Who We Are
KC Media Strategy is a Chicago-based marketing and media consultancy specializing in strategic media planning, digital and multicultural marketing, project management, and integrated campaign execution.
Our client portfolio spans Fortune 500 brands, agency partners, community-based organizations, and mission-aligned nonprofits, including names like McDonald’s, Toyota, Rush University Medical Center, and Xfinity.
At KC Media Strategy, we bring big-agency expertise with a personalized, collaborative approach — helping clients bring clarity to their strategy, confidence to their execution, and measurable impact to their campaigns.
“Strategy. Execution. Results.”
Meet the Founder
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Latasha Newman is a senior marketing executive and strategic media consultant with over 25 years of experience leading award-winning campaigns, cultivating partnerships, mentoring cross-functional teams, and collaborating with global brands. She holds a Master of Science in Integrated Marketing Communications, grounding her work in data-driven strategy, brand storytelling, and inclusive marketing practices.
Latasha’s agency background includes tenure with top firms such as Mindshare, Carat, Starcom, healthcare agency SPM Marketing and multicultural agency Burrell Communications. Her core expertise spans media planning and buying, multicultural marketing, digital strategy, and project management — all guided by a commitment to excellence and measurable impact.
As the founder of KC Media Strategy, she works with both Fortune 500 companies and mission-driven organizations to bring clarity to marketing, confidence to operations, and measurable results to campaigns.
Beyond her professional work, Latasha is a passionate advocate for education equity and youth mentorship, serving in leadership roles for student development and community-based organizations. Her work reflects not only what she does — but why she does it.
"Success isn’t just about what you accomplish — it’s about what you inspire others to do."
– Latasha Newman, M.S., IMC
Join Our Team / Collaborate With Us
KC Media Strategy operates as a flexible, strategic consultancy — often partnering with media buyers, designers, digital strategists, and project managers who share our values of integrity, equity, and results-driven work.
If you're a freelance professional or consultant looking to collaborate, we’d love to hear from you.